CIRCULAR ECONOMY
What is it?
Our goal is to create a self-reliant cycle for pet goods that benefits everyone involved; from the customer to the earth. Our journey began with a dream to generate as little waste as possible, and even benefit the earth and its inhabitants. We also saw that the pet industry was needing something new to shake it up—we thought that it was getting a little stale. We want to implement this in two ways: encourage users to return their litter & cat waste back to us, through direct returns or through a Clever Cat Subscription.
We are working hard to make this a reality, feel free to follow along our journey through social media or subscribing to the Mewsletter!
HOW WOULD IT WORK?
WHY FERTILISER?
Yeah, so why fertiliser?
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After researching attapulgite and its many applications, we knew its potential in agricultural uses because of its unique absorbability and mineral-rich features. Instead of contributing to more waste to the landfills or cat poop in our waterways, we went to work wondering how we could reduce that and use the most of our attapulgite, and your cat poop. And not just reduce harm to our earth, but how can we help benefit the earth? This is where we ended up.
When does this initiative start?
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We are currently working hard to bring our Circular Economy into reality, keep an eye out for updates from our social media or sign up to our Mewsletter!
